Updated Updated: August 22, 2019

Open Bet

open bet logo
  • Country of origin – England
  • Owners – The Scientific Gaming Corporation 
  • Year founded – 1996
  • Type of games – Slots, Table Games, Scratchcards
  • Games – 70
  • Game releases per year – Less than 5
  • Most popular games – X – Factor Cashdrop, Robocop, and ‘The Good, the Bad, and the Ugly’
  • Top casinos to play games at – Ladbrokes, Paddy Power, William Hill

OpenBet is one of those software developers who look to cover all bases and since they first started in operating in 1996, they have successfully grown into a leader in the iGaming industry.

Based out of London, OpenBet has a number of different betting platforms under their control including casino, poker, and sports betting. With offices across the globe, this software developer has been able to sign business deals in Australia, Canada, Asia, and of course, in and around Europe to bring their betting products to the masses.

The diverse set of games is impressive but it’s the various business partnerships that OpenBet has agreed to which puts their name and their games firmly on the iGaming map.

Pros
  • Backed by the influential Scientific Gaming Corporation

  • Strong reputation amongst online casino players

  • Branded and exclusive licensed games

Cons
  • Few table game options of their own

  • Reliant on third-party games to fill their casino software platform

Game Portfolio

OpenBet has a wide collection of slots to their name with a handful of well-known titles that are popular amongst the online casino regulars. Who Wants To Be A Millionaire, Highlander, Treasure Island, Day at the Races, and Dead Man’s Chest are just some of the OpenBet slots on offer.

In addition to their slot collection, you can also find a variety of roulette, video poker and scratchcard games available which are all mobile-ready for the modern-day gamer. OpenBet’s own software platform is widely praised for being user-friendly and the integration of many other developers’ games results in a hard-to-beat gaming experience.

Deals with the likes of Ash Gaming, NextGen, and IGT give customers using the OpenBet betting software a wide range of games to choose from. It’s not only online games that OpenBet have developed and you can often find many OpenBet titles in the gaming kiosks of betting shops and casinos around the UK and beyond.

Unique Features

The extensive partnership deals between OpenBet and their competitors just goes to show that sometimes it’s better to share than to try and do everything yourself. This open business strategy has placed the company in a strong position within the iGaming industry, earning a lot of respect from players and other software developers.

The fact that OpenBet has a full suite of services to provide clearly shows how much depth and knowledge they have at their company. Online games, software solutions and offline gaming kiosks prove why they are able to hold on to key customers such as Paddy Power and Sky Bet for so many years.

Awards

  • Sunday Times Survey, 2010: Voted one of the top 100 companies to work for
  • eGaming Review B2B Awards, 2010-2016: Sports Betting Supplier of the Year
  • eGaming Review B2B Awards, 2015: In-Play Software Supplier of the Year
  • Global Gaming Awards, 2017: Digital Industry Supplier of the Year

History

1996The company founded as Orbis Technology in London and started out with successful deals with Paddy Power and Ladbrokes.
2000Orbis was bought out by the news corporation, NDS.
2008Orbis acquired its competitor Electracade.
2010-11The rebrand to OpenBet was complete and the Vitruvian Partners group bought out OpenBet from NDS.
2016-17NYX Gaming bought out Vitruvian Partners which led to Scientific Gaming finally buying out NYX to gain overall control of OpenBet.
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