Updated Updated: August 22, 2019

Ash Gaming

ash gaming logo

About

Ash Gaming is a UK-based casino software developer with experience extending back to the year 2000. The studio predominantly designs slot video games with many hugely successful titles being released and enjoyed by casino players over the years. The secret to their success is down to the fact that they focus on game and design quality over quantity. Many software houses try to churn out as many games as possible, whereas the likes of Ash Gaming prefer to focus on creating a handful of fresh and unique games that will genuinely excite the online casino community.

Pros
  • A wide selection of games available
  • Games are mobile-ready and optimised
  • Innovative and unique themes
Cons
  • Playtech has removed some of the older titles after their acquisition
  • A smaller collection of games than most developers

Game Portfolio

Ash Gaming’s innovative and unique outlook on the iGaming environment has helped them to excel in a competitive market. Most of their most successful titles have been based on popular British culture with the likes of Little Britain and Britain’s Got Talent proving to be huge hits in the online UK casino landscape. A focus on progressive jackpot games also proved to be worthwhile and attracted many jackpot-hunting players. The design team has also started to develop poker games, table games, and instant-win style games, all of which has helped to create a loyal following of players over the years.

The game design and attention to detail help to make these games stand out from the crowd. Players get to enjoy the slick graphics, detailed story-telling, and cinematic interaction for a truly unique gaming experience. It’s this boutique-style outlook that gives Ash Gaming their cutting edge and that’s why casinos and players both know what to expect when they see a game with the Ash Gaming name attached to it.

Unique Features

Creating games that relate to the British public has been the key to Ash Gaming’s success. Being able to predict what the public wants to play and then delivering those ideas in style is what they do best. Riding the waves of popular TV shows proved to be a smart business move and this certainly helped them to get noticed by the big-name casinos. The company started out by designing custom-built games for partners and this continuous path to creating unique slot themes is Ash Gaming’s core design characteristic.

Awards

Ash Gaming has not managed to rack up as many awards as some of the other big-name software providers, but this is due to being such a small company. It doesn’t take anything away regarding the popularity of their games and the Playtech buyout clearly shows the worth of the company.

  • The National Placement & Industry Awards 2011: Best SME (Small or Medium-Sized Enterprise)

History

2000The company originally founded as Ash Leucker in 2000.
2002A company rebrand to Ash Gaming in 2002 opens up many doors in the iGaming environment. They start to create custom-built slots and table games for many online sports betting sites.
2011The quality of their games leads to Ash Gaming being sold to Playtech for £23 million, with an agreement still allowing them to retain their creative rights. This merger helps to expand its customer base to the numerous online casinos under the huge Playtech umbrella.

Quick Facts

  • Country of origin – England
  • Owners – Playtech
  • Year founded – 2000
  • Total number of Games – 36
  • Game releases per year – Less than 5
  • Most popular games – Little Britain, Britain’s Got Talent, The X-Factor
  • Top casinos to play games at – Coral Casino, Casino.com, Gala Casino
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