Published Published: August 29, 2019 Updated Updated: August 30, 2019

Free bets explained and best offers for the UK

The online sports betting world is full of free bet offers and enticing deals. Mainly targeted at new customers, these offers give customers a chance to make some money ‘on the house’. You only need to take a quick look around the internet and you’ll find many big-name brands offering tempting opportunities, such as the Bet365 free bet deals or any of the Coral free bet offers. However, free bets are also used to keep loyal customers happy throughout their betting days at their favourite sites. This guide will explain to you all of the different types of free bets and we’ll also be sharing tips on how you can use them to your advantage. So, read on to learn everything there is to know about free bets and online bookies.

Risk free bets offers available in the UK

Top Free Bets offers available in the UK

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What is a free bet?

Free bets are simple in form but very rewarding if you know how to make the most of them. Basically, you’re offered free money to make a bet and you keep the winnings, although some terms and conditions are often attached to the winnings, which we’ll look at in more detail later on. For now, all you need to know is that the free bet is your best friend when it comes to online betting. Due to today’s fierce competition between online bookmakers, you’ll find free bet offers jumping out at you on most of the websites that you visit. Bookies spend millions on advertising and that’s why if you’re an online betting fan you’ll notice many website ads offering you deals such as “Deposit £10 & Get A Free £20 Bet” or “£10 Free Bet No Deposit”. All of the bookies are fighting for your attention and this means better deals for you! The additional bonus of this online competition is that some of these free bets give you the opportunity to test out sites for free, there is no risk at all on your part as many deals do not require you to hand over personal information or banking details.

Free Bet Rules

Free bets are exciting for any new or existing customer but sometimes it’s easy to get ahead of ourselves. We sign up to amazing deals without fully understanding the rules of the bet, otherwise known as the terms and conditions. It’s in these small details that we can truly find the best deals, the deals where we are free to withdraw our winnings. So, let’s look at the major factors that determine whether a free bet is good or not:

As you can see, there are a couple of things to keep in mind when you claim a free bet but it’s nothing complicated. It’s wise to apply this knowledge when taking up any kind of bonus to keep any unwanted surprises from ruining your betting experience. It used to be easier, online bookmakers only ever offered one or two deals in the early era of online sports betting, but these days we can find multiple types of free bets and bonuses on offer. These range from deposit matches and no-deposit bets for new customers to the countless number of loyalty-based promotions, designed to keep customers happy and betting regularly. All of these different offers can be confusing to get your head around so we’ll explain each offer one by one, grouped by ‘new customer’ and ‘existing customer’ offers:

New Customer Free Bets

Deposit Free Bet

The one free bet deal that has stood the test of time, where you make a deposit and the bookie matches it up to a certain amount. The amount can range from 50% up to 200% and beyond at some sites. For example, a ‘200% Deposit Bonus’ would mean you get an extra £40 in free bets if you deposited £20. The terms and conditions should be checked for any limits on how you can spend your free bets and if any wagering requirements are attached.

Matched Free Bet

A popular deal nowadays where the bookies will match your first bet with a free bet. Most of these deals come with one or two requirements where you’ll either need to place a minimum bet amount or sometimes a minimum odds rule is applied – often your bet needs to be at 1/2 odds (0.5 decimal format) or higher. Be sure to check the terms and conditions to ensure you know how the free bet works before you claim it. The Sky Bet free bet promotion called the ‘Sky Bet Club’ offers its customers a free £5 bet every week if they meet the requirements. This has been proven to be hugely popular due to the easy requirements (bet £25 a week) and continual nature of the offer.

No-Risk Free Bet

The no risk deal is another popular option for new customers because, well, as the name says it effectively gives you a risk-free bet. If your first bet at the bookies wins, you take all the winnings as per usual, however, if your bet loses then the bookie refunds your first stake in the form of a free bet. Again, some requirements may apply and they will differ from bookie to bookie, so check the minimum bet amount and minimum odds to ensure you qualify for that free bet if your first prediction doesn’t come true!

No Deposit Free Bet

You’ll primarily see these at online casinos but one or two online bookmakers do offer free bets no deposit deals from time to time. In simple terms, you get free money to use when you register with the site. You don’t need to fill out any banking details or personal information, simply register, login, and use your free money. Any winnings will be held to wagering requirements so make sure the amount is not too high – anything above 30x will make your winnings difficult to withdraw. 

Enhanced Offer Free Bets

All of the top bookies are offering these ‘Enhanced Bets’ nowadays and although it is not a free bet in the obvious terms, the bet itself offers odds on an event that is much bigger than the ‘real’ odds, which in a way is free money! For example, bookies might offer odds of 30/1 for England to beat Argentina whereas the real odds might be around 3/1. These extreme odds are only offered to new customers signing up so keep an eye out for them if you’re looking for a new a site to bet at, especially around the time of big events like the football World Cup or any of the big horse racing meetings.

Free Bet Credits

An offer that you might come across is the free bet credit deal, where you’ll unlock free bets with every deposit that you make. For example, the deal will show £50 in free bets but you’ll only unlock £10 of it with each deposit, meaning you’ll need to make 5 x £10 deposits to claim the full offer.

Existing Customer Free Bets

It’s no lie that the best offers are set aside for new customers, but there’s no need to worry because bookies also go out of their way to provide their loyal customers with ongoing promotions and bonus deals to keep your betting account topped up:

Loyalty Bonus

Loyalty bonuses are often rewarded without any notice at all. It’s not uncommon for customers to find a free bet waiting for them when logging into their account. This type of bet is awarded if you’ve been betting regularly at a site or even if you have been inactive for a long period of time. Either way, it’s always a nice surprise to see a free bet waiting for you!

Reload Bonus

The reload bonus is a common offer promoted by the bookies, these monthly match deposits or free bets can be claimed all year round by loyal customers. The bigger the player you are (the more you deposit and bet), the bigger the monthly reload bonus will be. 

Money Back Offers

The big sporting events usually bring about many ‘money back’ offers and using these as insurance bets is a great betting technique. For example, a bookie might offer you money back if your bet on a football team to win ends up as a draw, or if your chosen horse only places instead of winning.

Free Betting Tips

Major Sporting Events Free Bets

International sporting events will see the bookies bring out the big free bets as they try to entice new customers to their site. The World Cup and the Champions League Final are two huge events that attract many casual punters, also, you’ll find some of the best horse racing deals with Grand National and Cheltenham free bets throughout the duration of the race meetings. If you’ve got your eyes on a certain bookmaker then we suggest that you hold out and wait until the big events roll around, you’ll be able to claim a much more rewarding new player offer if you do.

Look Out For Match Bet Offers

The best things in life are simple and that can also be said about free bets. The match bet offers are the best deals to claim due to the simple nature of the deal. You make a bet and the bookie matches it with the same value or even bigger on some special occasions. Nice and easy free money!

Use That Bonus Before It Expires

One of the worst feelings is when you get offered a free bet but don’t use it in time. Maybe you forgot, or maybe you just didn’t realise that the bet came with an expiration date. So be sure to remember, free bets always come with a ‘use by’ date and this can range from 1-2 days to a week, they rarely last any longer. Be sure to use that bet while you still can because there is nothing worse than missing out on free money!


Can I withdraw my free bet winnings?

Most free bet offers come with strict terms and conditions so you’ll need to meet these before you can withdraw any winnings. Wagering requirements, minimum bet amounts, and minimum odds are the most common conditions that you’ll need to pay attention to.

Are free bets worth claiming?

In a nutshell, yes. Placing your free money on bets that show great value can result in big cash returns with no risk on your part. It gives newcomers a chance to understand how betting sites work and experienced bettors can take advantage of the multiple offers and build up their betting balance.

Where can I find the best free bets?

The majority of online bookies will always be offering some sort of free bet deal so you won’t need to look far. Search out for any William Hill free bet deals and Ladbrokes free bet offers for the best value. You can find many other free bet options at popular UK sites like Coral, Betfair, and Paddy Power. 

How can I claim a free bet?

It’s an easy process to claim your free bet and most of the time your free money is instantly transferred to your account – if you meet the requirements of the T&Cs. Some offers will require bonus codes and if so, it’s just a case of entering the code during the registration process which will activate the free bet. It’s all very simple and straightforward!

Is there anything to lose when claiming free bets?

You can’t lose anything when claiming your free bets. You win the bet, you get the winnings. You lose the bet, you don’t lose anything because it wasn’t your money in the first place. Some people might see the deposit match offers as sacrificing your own money in order to get your hands on the free money, but more often than not the free money outweighs your own money, so it’s a good deal. The free 10 no deposit offers are completely risk-free and should be taken advantage of whenever you see them. 

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