Updated Updated: November 4, 2019

Betting on Britain’s Got Talent

britains got talent

Britain’s Got Talent is UK’s largest televised talent show which premiered in June 2007 and is broadcasted on ITV. It is also one of the most watched TV reality programmes in UK.

In today’s fast-paced society, where some TV shows are cancelled after a few seasons or even episodes, to be so successful in the 13th year running is quite impressive.

About the Format of Britain’s Got Talent

In Britain’s Got Talent, everyone from UK, or anyone with the legal permit to be in UK, can audition for the show. In order to audition, contestants should have a talent that can impress a panel of judges, as well as the public in the arena and in front of their TVs. These talents can range from singing, dancing, magic, stand-up comedy, choirs, and animal acts among many others.

Contestants must perform their talent in front of the judges and public to get through a series of elimination rounds.

The format of the show is as follows:

●       Auditions – contestants perform in front of the judges. At the end of the performance, the judge’s vote and with a majority vote of “Yes”, contestants move on to the next stage.

●       Deliberation Day – this is when the judges go through all the contestants that successfully passed through the auditions stage. With limited space in the live semi-finals, the judges have to select the contestants they believe actually stand a chance to win. The others will be eliminated from the show. 

●       Live Semi-Finals – contestants who passed auditions and were put through by the judges in Deliberation Day, move onto the live semi-finals. This is where the public starts to be directly involved and get voting power.

First of all, the contestants have to perform a new routine of their talent act in front of the judges and a live audience. Of all semi-finalists, only 10 can move into the final. The public picks half of these, while the judges the other half.

●       Final – the format is similar to the semi-finals only that the winner is determined entirely through the public’s phone vote. The finalists must perform again a new routine of their act and hope to win the most votes from the public.

The winner of Britain’s Got Talent wins a £250,000 and the prestigious opportunity to perform at the Royal Variety Performance in front of senior members of the British Royal Family, including the Queen herself.

Just as important as the cash prize and the chance to perform on Royal Variety Performance is the actual exposure contestants get throughout the talent show. Imagine a talented singer that may not win the final, or even get to it, but along the way gets to perform in front of millions of people.

Susan Boyle

This is a golden chance to be heard by music producers all over the world who may approach them with a contract if they like what they hear.

Perhaps the most popular contestant, whose life was completely turned around by participating on Britain’s Got Talent although not actually winning it, is Susan Boyle.

Britain’s Got Talent Most Recent And Future Editions

Britain’s Got Talent is currently running its 13th series which aired on April 6th, 2019. The series came to an end on 2nd of June with the Live Final.

Over 10 million viewers tuned in last year to watch the final, making Britain’s Got Talent one of the Most-Watched TV Shows in UK for 2018.

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The first episode of Britain’s Got Talent 13th season drew in a peak audience of nearly 10 million viewers.

The show’s longevity and continued success are remarkable, to say the least. The overwhelming number of contestants that audition year after year goes to confirm the show’s popularity.

With that in mind, Britain’s Got Talent is not going anywhere anytime soon. Why would it? It is good for the show, the TV network, the audience and for the contestants themselves.

ITV has not yet released the airing dates of Britain’s Got Talent’s 14th Season. However, the show itself has already opened the application process to the public for 2020, thus confirming there will be a series number 14 next year.

As the show typically runs from late spring until early summer each year, this format is expected to be in place for future series. As such, it is likely Britain’s Got Talent 14th season will air late March-early April and end late May-early June 2020.

How To Bet On Britain’s Got Talent?

Almost all bookies have a special bets section, making betting on Britain’s Got Talent pretty straightforward.

You can get on Britain’s Got Talent before a new season starts or at any time during the season up to the live final. You pick the name of the contestant/act that you think will win the talent show, you will see the corresponding odds next to each contestant, you set your stake and place the bet.

Betting Tips And Strategy

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If you want to bet on Britain’s Got Talent just for fun, there’s not much for you to do other than pick a contestant and the stake. The reasons for picking that particular contestant can be anything at all.

Some random examples for fun betting on the show can be that you may know the contestant personally, you liked their act, you think they’re attractive, you liked their name, and they were born where you were born. As some level of luck will always be a part of betting, there is always a chance you can win.

If you want to place a serious bet on Britain’s Got Talent, with higher stakes and an intent to win, not just have fun, then you need to have a strategy. Below are some tips to increase your chances of winning when betting on Britain’s Got Talent.

1 Know and understand the talent show – knowledge is power so the more of it the better. To form your strategy, learn and understand the show and its format. For example, do you know that in the best case scenario, contestants have 3 performances during the show? Audition stage, semi-finals, and final. At each stage, the contestant can be eliminated, so each performance is crucial.

2 Don’t always bet on early favourites – this is a follow up of the above tip. If a contestant stuns the judges with an impeccable first audition, what about the next one? The standard and expectations are already set very high, so the following performance has to meet or exceed them. The pressure makes many such early favourites fail later in the show.

3 Watch the contestants – it’s your money you’re betting so the least you can do is take the time to actually watch the auditions to learn about the contestant you are going to bet on.

4 Listen to judges’ feedback – they are there for a reason. Maybe in my opinion, with no musical background, a contestant sings so beautifully that it’s worth placing on them to win the show. But then I hear Simon Cowell saying, “You sounded like three cats being dragged up the motorway”. I would definitely reconsider my choice.

5 Social media – like it or not, today’s society is dependent on social media more than it should be. But it is a quick and reliable way to get some real-time, real-people’s perspectives on a contestant. Yet again, knowledge is power. The odds bookies give to each contestant are heavily influenced by the public’s opinion on that contestant.

Do note, following the above tips, cannot realistically guarantee you will win when betting on Britain’s Got Talent. But they can definitely improve your odds.

Britain’s Got Talent History And Winners

Did you know Britain’s Got Talent initial release date was supposed to be in June 2005? It was planned to premier ahead of America’s Got Talent which first aired in 2006. However, due to a disagreement between the broadcaster ITV and the planned host Paul O’Grady, the show was put on hold.

Everything worked out. Britain’s Got Talent is wrapping up its 13th season then preparing for its 14th season to debut in 2020. The talent show has given the audience in UK and over the whole world, some great talent and entertainment. Below are some of the previous editions’ winners and runner-ups.

YearWinnerTalentRunner UpTalent
2019Colin ThackerySingerX (Marc Spelmann)Magician
2018The Lost VoiceComedianRobert WhiteComedian
2017Tokio MyersMusicianIssy SimpsonMagician
2016Richard JonesMagicianWayne WoodwardMusician
2015Jules & MatisseDog actJamie RavenMagician
2014CollabroMusiciansLucy KayMusician


It depends on the bookmaker as each sets its own markets so the answer varies according to the bookie. Generally speaking, you will definitely find the special bets on who will win the show across most bookies, while you might have to dig around if you are looking for other markets.

Each contestant’s odds are heavily reliant on the public’s perception of them. The public has a say on who will get through to the final, and the public has the only say on determining the winner in the final stage.

That is a matter of perspective and a personal choice. It does add some extra excitement to watching the show. It could make you some money, it could also lose you some. That’s gambling for you.

There has been some criticism that some contestants already have a reputation and established careers somewhere else before performing on Britain’s Got Talent. Whether it is true or not is irrelevant to betting on who will win the show because it is the millions of viewers who decide the winner.

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