Updated Updated: November 4, 2019

Betting on the Brit Awards 2020

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Brit Awards official logo

The BRIT Awards are the most prestigious awards for popular music in the UK. This annual awards ceremony takes place in February and attracts upwards of four million viewers.

It’s attended by a host of well known names from the world of music, with various international acts also putting in appearances. From Geri Spice and her Union Jack dress to Adele getting cut off mid-speech and the final public appearance of Freddie Mercury, the ceremony has had its fair share of noteworthy performances and memorable moments.

The ceremony’s broadcast live on ITV and typically lasts just over two-and-a-half hours. The show’s hosted by a well known presenter or a duo of presenters, with famous faces handing out the awards and performances from many of the top names in music. Next year will see the 40th BRIT Awards take place. Keep on reading to find out more about the ceremony and how betting on it works.

What You Can Bet On

There are a total of 12 current categories that have been used in recent ceremonies. While the full line-up of categories for the 2020 ceremony hasn’t yet been confirmed, it’s safe to say most, if not all, of the current categories will be used.

These are as follows:

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  • British Album of the Year
  • British Single of the Year
  • British Producer of the Year
  • British Artist Video of the Year
  • British Male Solo Artist
  • British Female Solo Artist
  • British Group
  • British Breakthrough Act
  • Critics’ Choice Award
  • International Male Solo Artist
  • International Group

As well as the above, there are Special Achievement Awards. These include the Global Success Award, the Outstanding Contribution to Music Award and the British Icon Award. Each ceremony features at least one Special Achievement Award.

When it comes to betting on the BRIT Awards, you’re simply betting on the winners of the individual categories.

The process to determine the nominees in each category is quite lengthy. To qualify, an act needs to have released music in the 14 months prior to the upcoming ceremony. A list of all albums released in the qualifying period, as well as the top thousand selling singles, is compiled with data supplied by the Official Charts Company.

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Most recent Brit Award winners – 20 February 2019

The full list of eligible artists, albums and singles are presented to the Voting Academy, which is made up of around a thousand people actively working in the British music industry. Publishers, singers, producers, agents and managers form the Academy; all winners of the previous year’s ceremony are permitted to vote as well. Academy members use a secure voting website to make their selections for each category. These votes are used to determine each category’s the shortlist and, of course, the eventual winner.

However, there are a handful of awards that are voted for by the public. The nominees are still determined by the Voting Academy, but the final winner’s decided on the night by viewers at home. The two awards whose winners are decided by the public are British Breakthrough Act and British Artist Video of the Year.

Since 2014, ITV has aired a launch show called ‘The BRITs Are Coming’. This is broadcast the month before the main ceremony takes place and reveals the artists, albums and singles that have been nominated across all of the categories. During this hour-long show, the winner of the Critics’ Choice Award is revealed; this is the only award whose winner is revealed before the main ceremony.

Understanding BRIT Awards Betting Odds

The BRIT Awards betting odds tend to be in favour of the acts that have enjoyed significant amounts of both critical and commercial success in recent years. In fact, a lot of the time the ceremony tends to be rather predictable. Some acts will receive nominations in multiple categories. Every year, there’s been at least one act that has scooped more than one award.

For many categories, bookies will often have a clear favourite, with the other nominees having noticeably worse odds of scooping a win. If you’re familiar with contemporary British music, you should be able to have a good guess at who’s going to win.

Should you decide to bet on the two publicly voted categories (British Breakthrough Act and British Artist Video of the Year), bear in mind it’s not a group of industry professionals who vote for these. The winners of these two categories are usually the most popular and relevant nominees. When placing your bet, think about which nominee is likely to get more votes from the public.

The bigger and more well known act is, the more likely they are to win. For British Artist Video of the Year especially, acts with large fan bases tend to fare well; you may well want to take in the nominees’ social media presence when deciding who to bet on.

When Is The Best Time To Bet On The BRIT Awards?

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If you’re looking to bet on the BRIT Awards, you’ll have to wait until January. This is when the nominees are formally revealed and betting officially opens. Most categories have five nominees to choose from. However, the British Single of the Year and British Artist Music Video of the Year categories both have ten nominees. From the time the nominees are revealed, you’ll have around a month or so to get your bets placed.

You should have no problems finding the UK online sportsbooks and betting shops that offer betting markets for the BRIT Awards. No matter what you’re betting on, it’s always good to compare what odds different bookies have to offer. After all, you may well find a bookie that offers better odds than the one you’re currently signed up to.

Generally speaking, you should get your bets placed sooner rather than later. Odds for certain categories can shorten as the event gets closer. If you place bets right before the ceremony, your pay-out for winning may not be as large as it would have been if you’d placed your bets a few weeks earlier. Plenty of UK bookies should start offering BRIT Awards betting opportunities as soon as the nominees have been revealed.

Betting Tips

For betting on the BRIT Awards, the best tip is simply to have a good knowledge of the British music scene. If you’re aware of who the big artists are and what all the biggest singles and albums have been in the past year, you’ll be able to make well-informed decisions. If you have no idea who or what the nominations are, you won’t be as likely to back the winner.

With the BRITS, it’s more often than not the more commercially successful acts that end up winning. When deciding who or what to vote for, think about which of the nominees have been the most popular and impactful over the last year. Most of the winners are acts that have experienced significant amounts of chart success, whether it’s with singles, albums or both.

Having said that, not every single category at every ceremony has been predictable. As with any kind of awards ceremony, there’s always the chance that a favourite will fail to win and that a nominee with worse odds will end up winning instead. Some categories, such as British Album of the Year and British Male/Female Solo Artist are nearly always predictable; others, such as the public-voted British Artist Video of the Year and the International categories can sometimes be harder to predict.

So if you’re keen to bet on the BRIT Awards, make sure you’re familiar with the nominees and how much success they’ve had over the past year. Also, think about which of the nominees people who actively work in the music industry would likely vote for.

History Of The BRIT Awards and Winners

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The entrance to Earls Court in London on the evening of the 2008 Brit Awards ceremony

The BRIT Awards can trace its history all the way back to 1977. The very first edition of the ceremony was held to honour the Queen’s Silver Jubilee and was in fact called ‘The BRITish Record Industry BRITannia Awards’. The ceremony took place in October and was broadcast on ITV; it was initially intended to be a one-off event.

In 1982, the British Phonographic Industry (BPI) decided to relaunch the awards ceremony, but this time as an annual event.

The three ceremonies from 1982-1984 inclusive weren’t actually televised at all. From 1985 to 1992, the ceremonies were broadcast by the BBC, with all editions from 1993 onwards broadcast by ITV.

A name change came in 1989 when the ceremony was rebranded as ‘The BRIT Awards’. There have been many other changes over the years. For example, the line-up of categories has been altered a few times and some years the show’s been pre-recorded, though from 2007 onwards it’s been broadcast live.

There have also been numerous hosts and different venues over the years. Since 2011, the ceremony’s been held at The O2 Arena, with comedian and actor Jack Whitehall having hosted the two most recent editions.

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Robbie Williams

The ceremony’s biggest winner is Robbie Williams, who’s collected a total of 18 BRIT Award statuettes to this day. Thirteen of these have been in recognition of his solo career, while five were awarded to him as part of Take That.

Other successful acts include Adele and Coldplay (nine awards each), Annie Lennox, Coldplay and Harry Styles (eight awards each), and Arctic Monkeys, One Direction and Paul McCartney (seven awards each).

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