Updated Updated: August 29, 2019

Enhanced/boosted odds explained and actual offers

In huge sports events such as FIFA World Cup in football, Super Bowl for American football, NBA for basketball, and the Grand National horse race, bookmakers will take such events as a major marketing campaign by intentionally making the odds extremely high, much higher than the standard odds. Such exponentially increased odds are called Enhanced odds and if you pay attention to the terms attached, you can make great winnings, with smaller bets, with opportunities to make great winnings from matched betting.

Different Terminology

Websites may offer enhanced odds in many different names, all of which usually have the same meaning; you would the standard term Enhanced odds in most websites, but in some ads, you may have come across the term Boosted odds, which is the exact same thing. Price boost, on the other hand, is the same as Enhanced odds but tend to have more flexible terms, like no constraints to how high you can bet, the same applies to Boosted pricing.

Why do betting sites do this?

It looks like Enhanced odds are a promotion that provides a great advantage to bettors only, and the sports bookies are becoming generous (or mad) paying crazy money for punters, but this is a marketing strategy followed by many businesses, for instance, supermarkets, may sell some items in loss hoping, the great offer would attract customers to other items from them, for example by offering frying oil for a greatly reduced price may tempt to buy the rest of your weekly groceries from them. So if you benefit from enhanced odds, you are tempted to place bets in this site later.

There are a certain number of common Enhanced odds terms that are found amongst many, if not most online sports bookies, such terms are common marketing strategies followed by the bookies, to encourage you to sign up, while reducing their losses.

Enhanced odds come in 3 main forms.

  • Moderately Enhanced Bets:
  • Big Enhanced Bets like Double or Treble
  • Big Enhanced Bets Given in the form of Free Bet

Moderately Enhanced Bets:

Moderately Enhanced bets are frequent and useful, they come with the fewest restrictions, and usually, there are almost no constraints to moderately enhanced betting. These bets may not help you make much greater profits, but in the long run, you would notice a difference.

The most noticeable advantage is that moderately enhanced bets are available to all users of the bookie providing those odds.

One of the sites that are currently providing Moderately Enhanced Odds on a daily basis is Ladbrokes, Ladbrokes gives you the opportunity to improve the odds of one or more bets once a day, and because it is a tempting offer, you would want to go through the details of the offer.

Odd boosts from Ladbrokes:

Ladbrokes is one of those very few sites that provide all of their customers with free bets, the vast majority of websites providing enhanced odds give this opportunity to new customers only, to attract customers, but Ladbrokes aims at maintaining the loyalty of their current customers too, so anyone with a Ladbrokes can benefit from their boosted odds, on a daily bases.

The daily enhanced odds are given in the form of tokens that can be applied to your bet. You are able to apply this token to pre-event and in-play single bets, you can also apply it to single-line multiple bets, on sports and virtual sports markets. Once you claim your daily token, you will be able to see it as an option to use on the bet slip.

Once you decide to use your token of the odd boost, all selections on the bet slip will receive an enhancement in the odds –although you may be subject to some restrictions – thus if you do win your bet, you will receive more profit.

You will not be able to save these tokens for the next day, because these daily odd boosts tokens expire by midnight and a new one is available to be used at 00:01 next day. Moreover, for obvious reasons, you will receive a price boost on the first £200 worth of stakes added to your bet slip, so if your odds are enhanced from 5/2 to 3/1, and you decide to place a wager of £300 then your first £200 will return £800 and the remaining £100 will give you £350 instead of £400, so your total will be £1150 instead of £1200. Although you may feel that only one token, with a £200 restriction, is annoying, but from the previous example, you are making £1150 including your wager of £300 with these enhanced odds, while normally you would receive a total of £1050, that is a £100 extra.

How to Use an Odds Boost Token from Ladbrokes:

Ladbrokes boosted odds are a privilege to all their users hence using the token should be easily comprehensible to all users, and in fact, it is. Here we provide the steps you need to take so you can make use of the boost:

1.      First of all, you need to access your account, if you have one, then what are you waiting for? Go make use of your enhanced odd token, but if you don’t have an account; again what are you waiting for?  Go create a new account and claim up to £50 in free bets. ( don’t forget that TERMS & CONDITIONS always apply to free bets, and it’s available only to new customers that are 18 years old or above)

2.      Add the selection or selections you want to add to your bet slip and enhance its odds. Now once those selections appear on your bet slip, the option to apply the odds enhancement token will appear too. (In the unfortunate event that the option does not appear, you should go to the ‘My Account’ menu, and there you can check that you haven’t accidentally used your daily token, or forgot that you did. If your token is still available but you can’t place your token anyways, then check the terms and conditions, for your token can’t be placed on all games.)

3.      Use the option on the bet slip that applies the token just then the odds of your selection or selections will be enhanced.

4.      If you use your token and gain winnings, congratulations, come back the next day for more, and if you lose come back to try again, there I never too many tokens of enhanced odds, but before all that, it is always best to take a look at the terms and conditions, to avoid any misconceptions.

Important Terms & Conditions of Ladbrokes free tokens and most sites that provide Moderately Enhanced Odds:

Moderately enhanced odds are given once per day, and sometimes websites like Coral provide higher odds, but on a weekly basis.

Tokens increase the profit from all of the selections on your bet slip, by lengthening their odds, i.e. making the odds artificially higher.

Most of the time, there is an upper limit to how much you can wager, the limit can range from £100 to £500, and it is £200 in the case of Ladbrokes

You need to check which markets your boosted odds apply to.

Most of the time, if the daily odds are given in the form of tokens, such Tokens will be applicable to single pre-event or single in-play and single-line multiple wagers on sport and virtual sports markets.

Tokens may not be applicable to complex multiple bets, in the case of Ladbrokes, you can not apply the tokens to games like Yankees, Lucky 15s, etc.

The boosts may be restricted to certain platforms, in the case of Ladbrokes, you can apply the token from online or mobile, but not Telebetting or Text Betting, not even Ladbrokes Exchange customer and Ladbrokes betting shops

The daily odds will become available at a certain time (usually 00:01) and expires if not used before expiration time (usually 00:00)

You cannot use your token to enhance odds from online products provided by the bookie, like Casino and Live Casino, Poker, Games, Bingo, Slots, Lotto, etc. the odds apply to sportsbook bets.

Higher Enhanced Odds Given in the Form of Cash:

This is the form of Enhanced bets, that you will need to hunt for when you are looking for a new bookie to sign up to. Unlike moderately Enhanced Odds it is common that these odds can reach up to double or triple the actual odds. This usually means that you may not be able to benefit from these enhanced odds unless you are a newcomer to the site. That being said, there are some sites who will occasionally provide them for existing customers. Other sites may give you a token of Higher Enhanced Odds for their loyal customers if they collect a certain number of points, but this is very rare.

For instance on 3rd of July 2019 there was Copa America 2019 football game between Brazil and Argentina so the odds were 17/20 if you bet on Brazil to win (place a £20 wager and you receive £17 winnings if Brazil wins, so you receive a total of £37 per £20 wager), and the odds for Argentina to win were 7/2 but the odds were enhanced significantly by 888sport, for 9/1 for Brazil to win and 33/1 for Argentina to win. The catch:

Seeing such odds, you would be tempted to place a high wager on Argentina (although you may be tempted because of Lionel Messi), a 33/1 odds often mean £10 could give you £330 and £100 wager means £3300 profits, but in that particular case, you could only bet £1 to make use of those odds, any higher odds, then the original 7/2 odds apply, another problem is that; for obvious reasons, you cannot bet on both teams (usually you can, and professional bettors can make guaranteed winnings by placing bets on both teams in a process called arbitrage betting, or arb betting for short).

Higher Enhanced Odds Given in the form of Free Bet

These are almost the exact same as the Higher Enhanced Odds given in the form of Cash, the only difference is that the winnings are given in the form of free bets, these Enhanced Odds are the most popular amongst online bookies.

 How to benefit the most from enhanced odds in matched betting:

To help you understand the use of enhanced odds in matched betting it is best to look at an example:

Betfair posted an incredible ad around early March of 2016 that looked too good to be true, and it was, to a certain extent, it was an enhanced odds of 5 to 1 for Manchester United to defeat West Bromwich Albion F.C., if you checked other bookies you would find that the odds for Manchester United to win were at most 1/1 aka evens.

But there was a catch (actually there were several):

•     The enhanced odds were only available to new customers.

•     You cannot bet with more than £10, or an equivalent amount in other currencies.

•     If you are fortunate enough to get winnings, you receive them as free bets.

But even with the catch, the benefits of such enhanced odds were extraordinary:

•     The enhanced odds are more than 5 times the ordinary odds.

•     If you lose your bet, you will get your money back in free bets

•     The free bets you get from the win or even the loss, are not liable for expiration, the way free bets are.

So you get huge wins or no loss, depending on the outcome of the game.

Although almost all players who practice matched betting, own a Betfair account, the minority of newcomers were extremely fortunate, I personally think it is illogical to ignore such an offer.

How would the matched betting work in such a scenario:

The backing odds where 5/1, and laying odds were 51/50, almost 1/1, so if you would have bet for Man Utd. To win, placing the maximum wager of £10 then placed a lay bet (bet against Man Utd. Winning) with a wager of £30, then if Man Utd. Wins you get £10 x 5/1 = £50 add your original wager, and you get £60 if Man Utd. Wins, and if they lose or draw you receive £25, plus your original wager makes it also £50, plus your £10 that are returned to you like free bets if your back bet loses that makes it a £60, so you receive £60, whatever the outcomes are, that’s £60-£35 = £25 of guaranteed profits.

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