On this page: Price Promise Offers Odds Boost Offers Price Boost Offers Make the Most of Enhanced Odds The UK bookmakers frequently intentionally make the odds on sporting events extremely high, much higher than the standard odds.Such exponentially increased odds are called Enhanced Odds or Boosted Odds and if you pay attention to the terms attached, you can make great winnings with smaller bets.Enhanced odds – short-term offers with immensely increased odds available for a certain bet.There are 3 major categories of enhanced odds: Price Promise – odds are guaranteed to be better than other bookmakers | See offers > Odds Boost – you are in control of choosing the bet that you want to apply a boost to | See offers > Price Boost – bookmaker boosts specific single or multiple bets (they tend to have more flexible terms, like no constraints to how high you can bet) | See offers >Here’s a look at some of the best-enhanced odds offers from a few of the UK’s leading online sportsbooks:Best UK Bookmakers For Price PromiseBet365’s ITV Racing Price PromiseMarket: horse racingType of bets: each-way fixed odds or win marketsWhen to place bets: from 10 a.m. on the day of the raceBet365’s ITV Racing Price Promise is a regular promotion that aims to offer the best prices for all the horses taking part in races covered by the programme. Most of the time, you can start placing bets with updated prices from 10 a.m. on the day of the race. Prices are updated for bets placed on each-way fixed odds or win markets only.ITV Racing is a programme broadcast on ITV or ITV 4 that shows a plethora of live horse races from both major and minor events from throughout the United Kingdom.All other bet types and markets aren’t included in this offer. Sometimes, the offer may apply only to horse races that aren’t shown on ITV Racing.Bet365 will, as a rule, match or improve the odds offered by the following other bookies: BoyleSports, Coral, Ladbrokes, Paddy Power, SkyBet and William Hill.If you fancy placing bets on any of the horse races shown on ITV Racing, stick with bet365 as you’ll find the very best value for your bets here. No Code Required 5/5 Get Up to £100 In bet credit Go to Bet365 Go to review Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.