UK Operators Agree On Safer Gambling Commitments

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Updated Updated: December 2, 2019
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The UK online gambling market has grown exponentially in recent years and so has increased the industry’s commitment to creating a safer gambling environment.

In November, chief executives from a number of leading betting companies have signed up to a new set of safer gambling rules, which will focus on mitigating the associated risks of gambling.

5 Core Safer Gambling Measures

Hoping to support the UK Gambling Commission’s National Strategy to Reduce Gambling Harms, the CEOs from Aspers, Bet365, Caesars, Flutter Entertainment, Genting, GVC Holdings, Playtech, Rank Group, Sky Betting & Gaming and William Hill have decided on following the same package of commitments.

The key objectives of the initiative concern “preventing underage gambling and protect young people; increasing support for treatment of gambling harm; strengthening and expanding codes of practice for advertising and marketing; protecting and empowering our customers and; promoting a culture of safer gambling”.

Commenting on the decision, Peter Jackson, Chief Executive of Flutter Entertainment, said: “These commitments are an important step forward for the sector in their own right and also signal a genuine desire to ensure that acting responsibly is at the heart of our businesses.”

In order to provide full transparency and accountability of their actions, the CEOs have agreed to offer public checks and monitoring of the country’s key authorities, including the UKGC, HM Treasury and UK Evaluation Society.

The Launch of the UK’s “Betting and Gaming Council”

The decision of establishing a new partnership between the key industry leaders had come exactly on the day when a new representative body for the UK’s betting and gaming sector was launched. The “Betting and Gaming Council” aims to represent betting shops, as well as gaming businesses and casinos to bring the industry together and ensure a fair, safe and enjoyable gaming space for all.

Brigid Simmonds OBE, Chairman of the Betting and Gaming Council, said: “The Betting and Gaming Council welcomes these commitments from the chief executives. This is a major step towards preventing underage gambling and addressing harm. Working together as an industry we will create a culture of safer gambling – increasing the competency of professionals who educate young people, increasing support for treatment, strengthening and expanding codes of practice and empowering consumers.”

GamCare and Young Gamers and Gamblers Education Trust (YGAM) join the efforts and have declared to support a new 4-year national education programme tailored to helping young people, families and youth professional workforce to further raise awareness of the risks associated with gambling.

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