Founded in 1934, William Hill is one of the most recognisable names in British bookmaking. With 2,300 high street betting shops and over ten years experience of betting online, William Hill truly is an industry leader and is known for its integrity and its excellent customer service. It is also expanding many of the live streaming functions on the site, particularly horse racing.

Product Range

Everything you could ever wish to bet on is available with William Hill, from all the traditional betting markets such as Football, Horse Racing and US Sports, to more obscure markets like Snooker and Darts. If William Hill aren’t offering prices, then you’re unlikely to find it anywhere else.

Product Range Rating: 5 / 5

Support

William Hill’s unique selling point is its “Competition Beating Service” –customer service to the highest possible level. Be it in shop, over the telephone or using the “Online Support” live help service, you are guaranteed a fast and friendly response with William Hill.

Support Rating: 5 / 5

Bonuses

There are plenty of different bonuses on offer at William Hill, though they are usually of an average size compared to a few other online bookmakers. It stands to reason that a trustworthy market leader like William Hill may not need to go the extra mile in terms of bonuses to attract and retain new customers, as its reputation alone will do the job.

Bonuses Rating: 3 / 5

Technology

William Hill’s website has been given an extensive facelift in recent times and now features plenty of statistics, live video streaming, a comprehensive racing results service and is an industry leader when it comes to in-play betting. Furthermore, mobile betting is available on most markets and it is possible to deposit money in more than ten different currencies, using a wide variety of deposit methods, with more than 25 languages to choose from. WHTV is the live streaming service, and this is being regularly expanded. Currently all UK and Irish horses races are available to stream once a bet is placed and this is a great feature for customers.

Technology Rating: 5 / 5

Overall

William Hill is one of the best online bookmakers out there today, for both the novice and the experienced sports bettor. A combination of excellent support, competitive prices, integrity and innovation makes William Hill a key player in online sports betting.

Rating 4.35 by BetPal