About William Hill


Founded in 1934, William Hill is one of the most recognizable names in British bookmaking. With 2,300 high street betting shops and over ten years experience of betting online, William Hill truly is an industry leader and is known for its integrity and its excellent customer service. It is also expanding many of the live streaming functions on the site, particularly horse racing.

Product Range

Everything you could ever wish to bet on is available with William Hill, from all the traditional betting markets such as Football, Horse Racing, and US Sports, to more obscure markets like Snooker and Darts. If William Hill aren’t offering prices, then you’re unlikely to find it anywhere else.

Product Range Rating: 5 / 5


William Hill’s unique selling point is its “Competition Beating Service” –customer service to the highest possible level. Be it in a shop, over the telephone or using the “Online Support” live help service, you are guaranteed a fast and friendly response with William Hill.

Support Rating: 5 / 5


There are plenty of different bonuses on offer at William Hill, though they are usually of an average size compared to a few other online bookmakers. It stands to reason that a trustworthy market leader like William Hill may not need to go the extra mile in terms of bonuses to attract and retain new customers, as its reputation alone will do the job.

Latest Offer: Bet $10 and get $30 in free bets!

New William Hill online customers only. Min. unit stake of $10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x $10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.  Find full t&cs here. 

Bonuses Rating: 3 / 5


William Hill’s website has been given an extensive facelift in recent times and now features plenty of statistics, live video streaming, a comprehensive racing results service and is an industry leader when it comes to in-play betting. Furthermore, mobile betting is available on most markets and it is possible to deposit money in more than ten different currencies, using a wide variety of deposit methods, with more than 25 languages to choose from. WHTV is the live streaming service, and this is being regularly expanded. Currently, all UK and Irish horses races are available to stream once a bet is placed and this is a great feature for customers.

Technology Rating: 5 / 5


William Hill is one of the best online bookmakers out there today, for both the novice and the experienced sports bettor. A combination of excellent support, competitive prices, integrity, and innovation makes William Hill a key player in online sports betting.


Rating 4.35 by BetPal