Unibet was originally founded by a group of bettors in London in 1997, and has since grown to the point where they are now listed on the Nordic Exchange. They launched their website in 1999 – in both English and Swedish. Their customer base now spans 150 countries and they serve over 6.7 million players with sports betting, poker, casino and games offerings. The ethos with Unibet is “By players, for players”.

Product Range

Unibet Sportsbook reviewThe Unibet range is extensive. All major markets are covered and their global reach means some more obscure sports and markets are covered too. The firm are certainly comparable with the leading bookmakers in this category, with, for example, over 83 different bets being offered in each football match.



The website hosts the ‘Unibet Info Centre‘ which contains a wealth of information. Most frequently asked questions will be resolved here and the topic range is extensive. If further support is required, then telephone, e-mail, postal and live web chat help is all available. Support and customer service is a strength with Unibet.



The sign up bonuses on offer are a little lower than the market standard. A £40 Money Back bonus PLUS Get £10 welcomes new customers to our casino. While these may not be the biggest promotions out there, Unibet will argue they are a better long term prospect than firms who need to offer bigger incentives to sign up new customers.



Unibet Mobile BettingUnibet have had a web presence since 1999 and the subsequent development is clear. The website is clear and simple, and the bet layout is very user friendly, including the in-play area. The layout is unique but very intuitive. The firm’s iPhone application was released in 2009, ahead of many rivals, and that has led to a robust, well developed product. Windows and Android devices are also catered for.



Unibet are only the best price occasionally, but they are always competitive. Other operators certainly work within smaller margins than Unibet, but they are not normally more than a few ticks away from the better prices.



Unibet’s motto of “By players, for players” certainly seems to filter through their entire operation. Support is comprehensive and the website is easy to navigate and use. Their ‘Live’ area covers a huge range of events, and they focus a great deal of attention on in-play markets. The one weakness is prices, but potential customers should check the specific area they are keen on, as Unibet tend to perform much better in specific areas, and are therefore well worth a look.

Rating 4.4 by BetPal