It’s the Ladbrokes Life! Ladbrokes have moved on from the ‘oddsfather’ advertising campaign and come up with the “Labrokes Life”. To back up the new promotion, they are offering new customers who download the Ladbrokes App a £50 Free bet.

The Ladbrokes life

The Ladbrokes Life

Ladbrokes latest ad campaign shows five guys all enjoying their betting, all with very different methods. From ‘The Gut Truster‘ to ‘The Professor‘ Ladbrokes hope customers will see a little bit of themselves in one of these punters and start living the Ladbrokes life.

To coincide with the new promotion, Ladbrokes have a new sign up offer. New customers who download the app and register an account will get a free bet up to £50. So whatever your gambling style, why not do it with Ladbrokes?

Watch the advert;


Ladbrokes are synonymous with gambling in Britain. They were the first to introduce fixed odds football betting to the country and have been involved in horse racing since opening their doors. Ladbrokes have also been operating online since 1998, which lends an encouraging air of reliability and trustworthiness.

Read our full Ladbrokes review here.

The Ladbrokes Exchange

In addition to the new advertising campaign, Ladbrokes are also promoting their relatively new betting exchange operation. In a bid to compete with rivals Betfair, Ladbrokes made the ‘Ladbrokes Exchange’ live last Autumn. The liquidity is improving and the possibility of ‘seeding’ by the firm means shrewd punters may be able to pick up some very good prices via the exchange markets.

Those new to Ladbrokes however, may be interested in the promotions that are running to promote sign up for the new exchange service. Firstly, Betfair customers can receive double points if they open a Ladbrokes account and send proof of their Betfair points balance – this could mean a substantial discount on commission. Secondly, new customers can earn up to £500 in free bets on the exchange. Regular use of the exchange will trigger staged free bets which could total as much as £500.