Stan James were established in 1973, primarily as a telephone betting company. The company soon established an internet presence and were the pioneers of the live, in play betting that is now offered by so many online sportsbooks. A hefty increase to their new account bonus makes Stan James an even more attractive choice of online bookmaker.
Stan James focus their attentions heavily on the British market, particular football and horse racing. If you look hard enough though, plenty of more obscure markets are available to bet on, such as Squash, Bowls and Poker.
Product Range Rating: 4 / 5
The support at Stan James is pretty good, with 24 hour support on the telephone and email, as well as a “Live Chat” option. If you are in the UK, telephone calls to the customer service team are free.
Support Rating: 4 / 5
Stan James offer a basic “Bet £10, Get £10″ welcome bonus. Simply place a £10 bet and Stan James will match it with a free bet! This straightforward bonus is supplemented with specials like Best Odds Guaranteed on horse racing, plus regular money back offers.
Bonuses Rating: 3 / 5
Stan James have revamped their website in recent times, but it’s still nothing special to look at. Although the simplistic design may be lacking graphics and video feeds, it must be said that navigation is made easy by the basic layout. Stan James were the innovators of live, in play betting and this remains a strong focus, with a wide range of in running products, but the basic website lets them down.
Technology Rating: 3 / 5
Stan James is a trustworthy, well established bookmaker, which represents a solid alternative to the likes of William Hill and Ladbrokes. Their strongest area is undoubtedly live betting and their recently increased sign up bonus also warrants praise.