Sportingbet have released a new application called “sb play”, for iPhone and iPad. The app is in addition to their sportsbook application which has been available for some time. Sb play provides numerous betting opportunities throughout every live game and has been specifically created for use in play.
The new software runs alongside Sportingbet’s traditional sports betting application, and is aimed specifically at the in play football punter. The app presents a simple layout of in running bets, enabling users to bet quickly on the live action. There is the potential to win every single minute with this fun and exciting application and it reflects a wider desire within the betting industry to tap into the ‘fun punter’ market.