Sportingbet operate a truly global operation, offering services in 26 countries. They have over 700,000 customers around the world. This global approach underpins everything the firm do. They focus a great deal on their in-play offerings, and 67% of their business is done on those markets – this is one of the reasons they offer over 300 different bets in running. Being entirely internet based, Sportingbet also take pride in remaining at the leading edge of technical advances, and this allows them to operate their services around the world 24/7.
Sportingbet offer a full range of markets on all the ‘main’ sports, and also price up additional bets where their global market requests it. So events in Australia or Asia may have increased depth compared with the more UK focussed firms. They also offer a huge range of in-play bets and certainly see this as one of their core areas.
Product range rating: 5/5
Despite the link being tucked away at the foot of the website, the help and support on offer is very good. A broad range of Frequently Asked Questions will resolve many simple queries and beyond that, direct support is offered via online chat and e-mail, as well as via telephone support, which is offered in range of different countries.
Support rating: 5/5
The current sign up bonus with Sportingbet is a £50 ‘risk free’ bet for all new customers. They then offer differing bonuses on a monthly basis via their ‘Rewards’ scheme. This works via a points system where every bet placed will earn points – this balance is then used to work out which reward has been earned, from entry into a prize draw, to a combination of free bets, free spins or even a cash bonus. High rollers could earn up to a staggering £7,500 bonus.
Bonuses rating: 4/5
Sportingbet were born from technology and have continued to use new developments to their advantage. The website is easy to use, and their sportsbook is available on all major platforms (iPhone, Android, Blackberry and Windows devices). As well as that, they have developed their own in play application for iPhone and iPad called sb play which offers users numerous in running betting options in a slick, easy to use format.
Technology rating: 5/5
Sportingbet are generally competitive but rarely best price. They do however, excel in the in-play markets and focus much of their attention here . The nature of the firm means they will offer better odds on the global markets where they specialise, but in broad terms, the prices offered are an area of weakness when compared to rival firms.
Prices/Odds rating: 3/5
The global approach gives Sportingbet a unique feel, where all markets are given equal focus. Cultural betting patterns are absorbed and catered for, illustrating a real attention to detail that other firms may lack. Sportingbet also have a reputation for developing new technology both in their own back office processes and at the user front end, particularly in the in play arena. For this reason they should be an attractive proposition for new customers looking to bet in running.