Sky Bet are operated by BSkyB and were the first firm to try and exploit the market of interactive betting via TV. Their offerings are now available across multiple platforms and in addition to Sky Bet, they also operate Sky Poker, Sky Vegas and Sky Bingo. Winners of the prestigious ‘Operator of the Year‘ award for 2012 at the EGR Awards, they are also offering one of best sign up bonuses available in the industry at the moment.
This is an area where Sky Bet may make an effort to improve in the future. While they cover all the main events, their depth of markets lags behind that of some of their rivals. A Premier League game will have 70 or so potential markets with Sky Bet, while rivals can offer upwards of 150. That said, they do get behind those events in which they have a financial interest – either because Sky Sports enjoy exclusive coverage, or they are involved in the event directly (The Team Sky cycling team for example).
Product rating: 3/5
Support is a little lacklustre when compared with other firms. While e-mail, online chat and telephone support is listed, it is not easy to reach the point where that becomes available. First, customers have to wade through FAQ documents including advice of limited use, such as “hit refresh” or “try again later”. Getting the number for telephone support is much harder than it should be. While Support is not the most important category in a bookmaker review, Sky Bet need to improve theirs.
Support rating: 2/5
Sky Bet are currently offering one of the best sign up bonuses of any firm. A £10 free bet is followed by weekly £5 free bets until the end of the 2012/13 football season (As long as certain criteria are met each week). In addition to the sign up bonus, there are also loyalty bonuses for existing Sky customers who open Sky Bet accounts, which include up to £20 off any monthly Sky bill.
Non Sky customers can still earn up to £20 of monthly free bets as a loyalty reward. Sky Bet accounts also give access to the free Super 6 prediction competition (with a potential prize of £100,000 each week) which is promoted via the Soccer Saturday Sky Sports show, hosted by Jeff Stelling every Saturday throughout the season.
Bonus rating: 5/5
Sky Bet have consistently been at the forefront of technological advances, mirroring the progress that the TV firm have made, in terms of Sky Go for mobile devices, live streaming, in-play markets and making sure their offerings are available on as many platforms as possible. The one very small drawback is on the website, where some of the minor sports and markets are tucked away to the point where it may appear to some visitors that only football and horse racing are catered for.
Technology rating: 5/5
Prices / Odds
While Sky Bet will always be competitive in terms of odds, they are rarely best price. They do excel however, where they are financially linked with an event. Sky’s involvement with Cycling for example, meant they were one of the only firms catering for the Paris-Roubaix and Team Sky events generally. Premier League darts also brings out the best in Sky Bet.
Odds rating: 3/5
Interactive betting via a TV screen is a dream come true for some punters who do not even need to leave their armchair. With a potentially very lucrative sign up bonus too, there are solid reasons to consider a Sky Bet account – including access to the £100,00 jackpot in the weekly Super 6 competition. While the firm do have weaknesses, the clout of Sky will mean they will always be snapping at the heels of more established betting firms and winning the Operator of the Year gong at the EGR Awards means they are doing plenty right.