Having previously looked at the market for the Premier League winner for the forthcoming season, here is a look at some of the sub-markets offered by bookmakers for the new season.

Recommendations

Top Scorer Diego Costa 11/2 William Hill

League without the Top Six Crystal Palace 16/1 Ladbrokes

Top Promoted team Watford 5/2 Coral

Top Scorer

Last season the top Premier League goal-scorers were as follows

Aguero (Manchester City) 26

Kane (Tottenham) 21

Costa (Chelsea) 20

Austin (QPR) 18

Sanchez (Arsenal) 16

Prices for this season are currently:

Aguero 7/2 (Bet365)

Costa 11/2 (William Hill)

Kane 14/1 (William Hill)

Sanchez  20/1 (Coral)

Benteke 25/1 (Bet365)

Sturridge 25/1 (Bet365)

Not surprisingly the list is dominated by strikers for teams expected to be in the top six and especially Aguero and Costa for the teams who have dominated the league in the last few seasons. Both Aguero and Costa missed time through injury last season and still scored over 20 league goals and are deservedly warm favourites to repeat that this year

Sanchez could be a big price if Arsenal continue to improve as their outright price suggests whilst the Benteke price assumes a transfer to a club like Liverpool but the current best value to me would appear to be Costa at over 5/1

League without the Big Six

(the big six for the purposes of this market are Chelsea, Manchester City, Arsenal, Manchester United, Liverpool and Tottenham Hotspur)

The winner of this market last year with 60 points was a big surprise, Southampton under Ronald Koeman finished four points clear of Swansea City ahead of Stoke, Crystal Palace and in 11th Everton.

Prices this time round are as follows

Southampton 2/1 (Bet365)

Everton 3/1 (Bet365)

Swansea 10/1 (Bet365)

West Ham 12/1 (Ladbrokes)

Crystal Palace 16/1 (Ladbrokes)

Everton in particular look a short-price for a side that finished 13 points behind Southampton last season. The other sides are much of a much-ness and assuming some fall back from Southampton compared to the outperformance of last season look interesting at the prices. I particularly like Crystal Palace at 16/1. The coup of signing Cabaye signals their intent to strengthen and Pardew is much under-rated as a top flight manager.

 Relegation

 The obvious place to start in the relegation market is with the promoted sides due to the gap between the top flight and the Championship in squad strength and financial resources. Last year two of the three promoted sides were relegated (Burnley and QPR), continuing a pattern of many Premier League seasons

Best prices in the relegation market for this season are:

Watford 3/4 (Ladbrokes)

Norwich 6/5 (Coral)

Bournemouth 5/4 (Coral)

Sunderland 5/2 (BetVictor)

Leicester 4/1 (Coral)

Aston Villa 9/2 (Paddy Power)

WBA 5/1 (Paddy Power)

The interesting thing about the three promoted teams this season is that Bournemeouth have already spent over £10m and Watford made significant player investments to strengthen their squad for the challenge. Watford in particular, with the talismanic captain Troy Deeney up front , are  a side that scores goals which is important for promoted sides who can expect to concede to the better sides and need goals to stay competitive.

I would have thought that the 5/2 Coral offer for Watford to be “top Promoted team” (Norwich 9/5, Bournemouth 15/8) is a big price for the outsider of the three sides in that market.

Of the other sides Sunderland just survived last season and uncertainty surrounds Leicester who produced a great run to escape last season and have appointed a new manager. It would be a surprise if the three relegated sides did not come from this list.

Recommendations

Top Scorer Diego Costa 11/2 William Hill

League without the Top Six Crystal Palace 16/1 Ladbrokes

Top Promoted team Watford 5/2 Coral