Popular Irish bookmaking firm Paddy Power has joined forces with BCLC Gaming, a leading North American lottery operator, to provide them with sports betting services such as pricing and risk management, in a three year deal. By law, BCLC is the only company allowed to run sports betting in the Canadian province of British Columbia.
Having successfully convinced the Gaming Policy and Enforcement Branch of British Columbia to allow the deal to go through back in December 2011, Paddy Power will provide product, pricing and risk management services to Canadian firm BCLC Gaming from now until the summer of 2015.
By law, BCLC are the sole providers of sports betting in the British Columbia province of Canada, giving Paddy Power a strong ally in their first foray into the North American market.
Chief Executive of Paddy Power, Patrick Kennedy, said of the deal: “We are delighted to be partnering with BCLC. They are our first lottery partner, and this is our first transaction in North America, a geography which will be of increasing strategic importance to us in the future.”
Today’s announcement is a further endorsement of our product and partnership capabilities. As the global online market continues to regulate, these qualities continue to position us strongly for future international expansion,” added Kennedy.