Created in 1988, Paddy Power is Ireland’s largest bookmaker, operating over 300 high street branches in Britain and Ireland, as well as the largest telephone betting operation in Ireland. The company formed after a merger of three pre-existing Irish based bookmakers and are known these days for their eccentric marketing, tongue in cheek humour and customer-centric approach.

Product Range

Paddy Power’s website features pretty much everything you would expect of an online sportsbook, with extra emphasis on Irish sports. Paddy Power are also known for their humorous and often controversial novelty bets, such as laying odds on President Obama failing to finish his term (by assassination or otherwise).

Product Range Rating: 4 / 5

Support

Paddy Power are all about customer service, offering free telephone and email support, as well as 24 hour Live Chat to all customers.

Support Rating: 5 / 5

Bonuses

New account bonuses offered by Paddy Power are usually of average size, but where the popular bookmaker excels is in promotional bonuses. Pioneers in the art of the “money back” special, you can be sure that Paddy Power will be offering plenty of daily opportunities to recoup your losing bets, particularly if there’s a hot favourite to be taken on in an event.

Bonuses Rating: 5 / 5

Technology

The Paddy Power website is not the prettiest, but there is plenty of great sports betting content. As well as video blogs, mobile phone betting support, comprehensive results and plenty of live betting to get stuck into, these is also a detailed bet returns calculator.

Technology Rating: 4 / 5

Overall

You will either love Paddy Power or hate them, due to their irreverent, controversial and “in your face” marketing, such as the infamous TV advert featuring a blind football player kicking a cat. We definitely love them for injecting some humour into the world of online gambling, but also for their friendly service, fair odds and excellent special offers.

Overall Rating: 5 / 5

Rating 4.2 by BetPal