Ladbrokes are synonymous with gambling in Britain. The company was the first to introduce fixed odds football betting to the country and have been involved in horse racing since their very formation. Ladbrokes have also been operating online since 1998, which lends an encouraging air of reliability and trustworthiness.

Product Range

Ladbrokes offer an impressive range of betting markets across a wide variety of areas. Especially strong when it comes to football and horse racing markets, Ladbrokes also offer everything you would expect of a good sportsbook.

Product Range Rating: 5 / 5

Support

Ladbrokes have free 24 hour support throughout the week, whether by telephone or email, but they do lack a “Live Chat” option, which many rival online bookmakers feature. That said, the support that is available always tends to be fast and friendly.

Support Rating: 4 / 5

Bonuses

Although there are online bookmakers out there that regularly offer much larger sign up bonuses, Ladbrokes not too shabby in this area, currently offering up to £50 free to all new accounts. They also offer best odds guaranteed on horse racing, as well as running occasional football promotions.

Bonuses Rating: 3 / 5

Technology

Ladbrokes are relatively limited when it comes to methods of depositing and withdrawing money, but this is the only area where they can be criticised. The website is easy to use, offering a good range of live betting markets, mobile support, racing commentary, live scores, news and even a loyalty scheme for both online and in shop – the Ladbrokes “Odds On!” card.

Technology Rating: 4 / 5

Overall

Ladbrokes are widely regarded as one of the best bookmakers in the world, thanks mostly to the fact that they have been around for such a long time. But they aren’t all about trust and reliability; they are right at the forefront in terms of betting innovation and customer service too.

Overall Rating: 4 / 5

Rating 3.8 by BetPal