Intertops are based in Antigua in the West Indies. Operating since 1983, the firm moved online in 1996 and claim to have taken the very first bet made over the internet. They boast a customer base that spans over 180 countries, and specialise in catering for the US market (US Players are welcome!) – the default odds display is the US ‘Money line‘ format, illustrating where this firm focus their attention.
Intertops offer the majority of sports and markets that their rivals do, but also lack a little depth, so some of the more obscure bets are not available – particularly ‘in-play’, where they are weak. On the plus side, they offer an extremely wide range of markets on US Sports, and certainly offer prices on lesser known US events that European or British rivals will not offer. For anyone looking to specialise in US based events, Intertops are a strong option.
Product Range Rating: 3/5
Although Intertops are based in Antigua, they have ensured their customer support is available to the bulk of their customers 24/7. There is online help, e-mail contact details, call centres in North America, Britain and continental Europe and there is also the facility to contact them over Skype. Other than instant chat, Intertops offer a pretty thorough support service.
Support Rating: 5/5
Intertops lag behind some of their rivals when it comes to sign up bonuses – a $20 free bet or 25% deposit match are the current incentives. They do however, boast a ‘Bonus Program’ which acts as a loyalty scheme, rewarding players with account credits when certain milestones are reached. These are not subject to any ‘turnover’ restrictions and are paid as a ‘Thank You’ to loyal customers.
Bonus Rating: 4/5
Intertops have certainly fallen behind their rivals in terms of technology. The website is simple and efficient but lacks the usability that has become the benchmark and looks very dated. The mobile offering is restricted to WAP and PDA devices and is again, hardly cutting edge. This is certainly an area the firm could improve – but is it a huge concern for those of us just looking to get a bet on? Perhaps not.
Technology Rating: 2/5
Anyone looking to focus on US betting markets would do well to look at Intertops. That is definitely their strength. As a bookmaker they tick all the necessary boxes and only fall down on some of the ‘bells and whistles’ that other firms provide. If those features and gimmicks are rarely used, then Intertops are a good option, and offer access to markets that European and British rivals will not offer.