bwin originally based themselves in Vienna, Austria, before moving to Gibraltar when their competitors also moved there. The company has expanded rapidly since humble beginnings back in 1997. Originally named BetandWin the firm grew via a series of acquisitions all over Europe, and they now boast over 20 million players worldwide. This rapid growth has allowed bwin to become one of the biggest bookmaking firms on the globe, but those roots in continental Europe are still evident.
bwin offer as many markets as any sane customer can take in. In a standard game in the English Premier League, they will offer over 140 markets – more for higher profile games. All major sports are catered for and it is fair to say that the product range is extensive. In addition to the ‘usual’ markets, bwin also offer extended markets on some events on continental Europe where UK firms may offer the bare minimum.
Product Range Rating: 5/5
The website offers some tutorials on both making a bet and using the firm’s mobile application, but support is a little behind what other firms may offer. Users contacting bwin are guided to a pre-formatted e-mail via the usual FAQ documents and helpline numbers are fairly well hidden – though they do exist. The help screens offer a full glossary of betting terms and some more frequently asked questions, but support is certainly an area that could be improved.
Support Rating: 3/5
Bonuses are not particularly good at bwin, though they are fairly unique – how many betting firms offer the chance to train with Real Madrid as an incentive? In truth, the firm do lag behind their rivals in this regard, instead relying on their brand strength and range of markets. There is also a lack of ongoing promotions, but again, players need to decide if this is a key reason for using a specific bookmaker.
Bonus Rating: 2/5
The website is slick, configurable and easy to use. Despite the vast array of bets available, they can be found with ease and the betting slip allows simple, clear transactions, and the same slip can be used for multiples when required. The mobile application is available on all major platforms, and is again, clear and simple to use.
Technology Rating: 5/5
The main advantage that bwin offer over rival firms is their broad range of markets in Europe. Players looking to specialise, or at least have regular involvement, in some of the major European football leagues, should consider bwin. Serie A and La Liga are given greater focus by bwin, as are the Scandinavian Leagues. While bonuses and support are weaknesses, over the long term, those are not likely to be key areas for most players.
Overall Rating: 4/5