Kevin Doyle

Improve Betting Performance - Specialise.
In the first in a series of articles designed to help improve betting returns long term, we look at specialising – focussing attention in one particular area or market in order to maximise opportunities and reduce, or eliminate, losing betting patterns.

Gambling A To Z: L
In our latest edition of the "A to Z of Gambling", we take a look at a common piece of bookmaking terminology, a type of multiple bet commonly found in football and horse racing betting, as well as the colourful language of the world of bingo. Welcome to the letter "L".

Sports Betting Strategy - Improve Your Winnings
When betting on sports, there is one very simple strategy that everyone can employ in order to yield greater returns - and yet many sports bettors choose to ignore it. In fact, by taking this small point into consideration, it is possible to extract up to 20 percent more from winning sports bets. Don’t believe us? Read on.

What is Over Under betting?
Over Under Goals Betting is a hugely popular, growing market where backers predict the number of goals scored in a particular match. The Over Under element, is that rather than specify an exact number of goals, punters predict whether the total goals figure will be either Over or Under a pre-set half goal total.

Identifying Betting Value
The term 'Value' is used incessantly in the world of betting. Bookmakers, pundits, tipsters and punters all mention it throughout their respective betting operations – but what defines 'Value' and why should every serious bettor make spotting value their aim? This article explains what represents good value, and how important the concept is. Read on to find out more...

Gambling A To Z: Q
It’s time to take a look at the letter “Q” in our A to Z of Gambling, where we’ll explain a couple of common sports bets in the form of “Quinella” and “Quadpot”, as well as taking a look at the “Queen” found in your deck of playing cards.