Betdaq began trading in 2001, initially operating as a person to person betting exchange, before expanding to include fixed odds and multiples betting. The company was founded by Irish businessman Dermot Desmond who is also a major shareholder in Glasgow Celtic Football Club
While Betdaq can be relied upon to cover all the major events and betting markets, it does lack a certain depth when compared to other rival exchanges. As a person to person exchange, they can introduce markets on request, but they tend to only cover the mainstream events – the coverage will be more than sufficient for the majority of customers, but it is a weakness. Betdaq do however, offer bets beyond the exchange model, and have both fixed odds and multiples options, bridging the gap between traditional bookmakers and the out and out exchange offering.
Product range rating: 2/5
The Betdaq Support is very thorough. Online, there are a whole raft of guides, plus the facility for instant chat assistance via interactive support. Alternatively, there is also telephone support available 7 days a week.
Support rating: 5/5
Often a weakness with the exchanges, Betdaq offer regular incentives that range from 0% commission on particular markets, to win bonuses and free bets when using certain betting channels. Relative to their rivals, the bonuses on offer are a strength.
They also offer a reward scheme where loyalty points can be traded for goods or services.
Bonuses rating: 5/5
Exchanges have led the way when it comes to technology, they were born on the internet after all. The Betdaq site is slick and functions well, markets are easy to find and prices clear. Betdaq also offer a quick ‘price check‘ tab above every market so that odds can be compared with other layers, without leaving the Betdaq website (Notably, other exchanges are not included in the comparison).
Betdaq also offer a very comprehensive mobile offering, catering for iPhone, Android and Blackberry handsets.
Technology rating: 5/5
Exchanges live and die based on the liquidity available on their markets. Betdaq may lack the size and liquidity of some rivals, but they certainly have enough to provide an excellent service, and with a recent drop in commission likely to make them more attractive than their opposition they have the potential to grow rapidly. With variety of markets the only weakness, Betdaq offer a solid betting experience, and will continue to grow.
Overall rating: 4/5