With such a wide choice of bookmakers on offer, many punters stick loyally to their preferred layer, torn between opening 6 or more new accounts to cover all bases, or agonising over which single bookie to go with. Some firms however, have particular strengths which may mean they better suit certain punters. Read on to find out more.


Bet365 have been promoting their in-play offerings for some time. The “In Play with Ray” campaign features actor Ray Winstone appearing when summoned, to pass on the latest odds. Anyone who has watched a major sporting event over the last 6 months is extremely likely to have seen some of this marketing. “Larrvlee” etc.

While the in-play markets are one of the strengths of the firm, another, less well known plus point, is the size and variety of Asian handicap markets they offer.

Asian Handicaps

Bet365 offer easily the most comprehensive Asian handicap coverage available in the UK. While other firms offer prices about a handful of handicap values, Bet365 offer odds on every handicap, and the quarter balls and three-quarter balls in between, from 3+ to -3. There are over 30 handicap levels – their nearest rival offer 18, while the majority offer just 4.

Any bettor who specialises, or intends to specialise, in Asian Handicaps, really needs to have access to an account with Bet365. Although this sort of monopoly means that price competition is not particularly fierce, it does guarantee greater flexibility and more betting options. With the firm offering up to £200 in free bets to new customers, now could be the ideal time to sign up.