Established in 1974 by Stoke City Chairman Peter Coates, Bet365 have also had an online presence since 1999. Leading players when it comes to live betting, with excellent customer service and a wide range of products, Bet365 are arguably the best alternative to the mainstream British bookmakers. Although they aren’t as aggressive in their marketing as many of their rivals, Bet365 offer some of the best bonuses and promotions in the business – so don’t overlook them.

Product Range

Bet365 Live Scores Multi ViewAs with most online bookmakers, Bet365 bet on all of the major sports that one would expect, and are especially good for horse racing and football bets. They do cover a much wider range of markets than just the basics though, from all of the major US Sports to more niche events such as Futsal and Speedway.

Product Range Rating: 5 / 5


One of Bet365’s best features is their top notch customer service, which has been recognised with several industry awards over the last decade. Bet365 support is always friendly and efficient, with a range of options available including Live Chat, Email and telephone support, 24 hours a day.

Support Rating: 5 / 5


Bet365 Live Streaming

The new Bet365 sportsbook website can be a little cumbersome to users on slower internet connections, but it is certainly comprehensive, with lots of statistics and a wide range of betting markets, particularly in football and horse racing. Furthermore, Bet365 are industry leaders in the field of live betting, with plenty of in-play markets and live streaming of games. More recently, Bet365 released their streaming services on to mobile devices, catering for iPhone, iPad and Android phones and tablets. This illustrates the firm’s commitment to ensuring they stay up to date and offer the cutting edge services that customers want.

Technology Rating: 5 / 5

Prices / Odds

Bet365 are best price reasonably regularly, and certainly always competitive. One main strength is that they tend to head the odds in the Asian handicap football markets. Bettors who use Asian bets frequently should certainly add Bet365 to their accounts list, as they are almost always one of the best two firms in that area – including the exchanges.

Prices/Odds Rating: 5/5


Thanks to the combination of excellent bonuses, superb customer support, great value odds and wide ranging betting markets, Bet365 easily rank as one of the best online bookmakers. Their live betting and streaming services also lead the way in the betting industry. All this, means they are must for any betting portfolio.

Rating 4.85 by BetPal