Launched in 1997, 888sport are based in Gibraltar along with the majority of the other leading bookmakers. They have over 5 million account holders and are listed on the London Stock Exchange. Their aim of becoming the global online market leader, based on number of members – and importantly – on member satisfaction is fairly unique in the industry. Very few firms focus on customer satisfaction. The brand is more readily associated with Poker and Casino gaming, but the 888 Sportsbook in catching up fast.

Product Range

888 onlineThe range of markets available at 888sport is thoroughly comprehensive. Football coverage is very thorough, with all levels of Leagues covered across Europe, and most global Leagues covered too. Likewise, the racing markets are available from around the globe. All the major bet types are offered, and it is unlikely that any customers will not find the bet they are looking for.

Product rating: 5/5


The support service is very strong – which you would expect for a firm looking to make user satisfaction a high priority. Telephone support is available 24/7 and is provided in 11 different languages which could be a bonus for many users. The online help is a cut above anything provided by rival firms, with comprehensive guidance laid out in an easy to use format. The one small detail missing is an online chat facility, but the alternatives are certainly thorough – so perhaps it is not required.

Support rating: 5/5


888 MobileThe website is slick and very user friendly as is to be expected of a firm this size. As well as the standard website, all major platforms are catered for on mobile devices including iPads and android devices. There is a also a free bet for first time use of the mobile apps (The bonuses just keep coming).

Technology rating: 5/5


888sport certainly excel in terms of promotional offers and bonuses. The current sign up bonus is one of the best available at the moment, and their mission to become market leaders in customer satisfaction is commendable. With no real weaknesses, 888 should definitely be near the top of the list for anyone looking to open a new account.

Rating 4.7 by BetPal